In the U.S., class action suits permeate a wide range of sectors, such as fast-moving consumer goods, securities and accounting. In contrast, England’s class actions regime is nascent, and privacy is one area where class action-style cases have been making some headway. In this guest article, Keily Blair and Lara Nonninger, attorneys at Orrick, discuss the ongoing Lloyd v. Google case, five other factors driving data protection representative actions in the U.K., how companies can respond and the collective action landscape across the E.U. See Orrick’s two-part series on how the Google decision opens the door for American-style class action in the U.K.: “Analyzing What Constitutes Harm” (Jul. 8, 2020); “Six Ways to Avoid Liability” (Jul. 15, 2020).