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Mar. 23, 2022

Are “Privacy-First” Clean Rooms Safe From Regulators?

  • Matt Fleischer-Black
    Cybersecurity Law Report
Amazon, Disney and Hershey’s offer data clean rooms – as do a growing roster of media companies, cloud providers, adtech purveyors and prominent brands. The clean rooms enable companies to share consumer data with each other for targeted marketing while purportedly protecting privacy. Caveat emptor: the technical approaches to clean rooms vary. This article discusses types of clean rooms and looming regulatory questions. It also provides questions to ask while vetting these offerings, with insights from a Frankfurt Kurnit partner and speakers at the Interactive Advertising Bureau’s annual meeting. See “Ad Industry’s Third-Party Data Use Grew Despite Impending Cookie Shutdown” (Feb. 23, 2022).

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Please join us on Monday, March 23, 2020, from 12:00 p.m.- 12:30 p.m. EDT for a complimentary webinar discussing the cybersecurity and privacy challenges the shift to remote working has created and how to overcome them. Registration information for the webinar is here. 

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Please join us on Wednesday, January 15, 2020, at 11:00 a.m. EST for a complimentary webinar hosted by our sister publication, the Hedge Fund Law Report, discussing issues relating to the use of alternative data by private fund managers. To register for the webinar, click here.

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