The TV industry’s many disparate stakeholders have started discussions to harmonize consent and privacy measures. Fortunate to escape the heavy upheaval that has hit web and mobile privacy, TV streaming and hardware companies want to craft standard and trustworthy privacy controls, hoping to avoid mass annoyance over privacy and pacify regulators eager to enforce new laws. This article, the second in a series explaining challenges for TV privacy, looks behind the screen at the stakes for standardization and the possibility of a global TV opt-out, and describes animation and other ideas to improve TV consent. Part one detailed how the fluid shifts in viewers’ watching behavior – with varying locations, devices and couchmates – hinders a usable TV consent process. See “Ad Industry’s Third-Party Data Use Grew Despite Impending Cookie Shutdown” (Feb. 23, 2022).