Combatting Privacy Issues Arising From Geolocation Data Use

Smartphones, websites and other connected devices are increasingly requesting that consumers provide their geolocation information. Entities that collect, use or share this information, however, need to consider privacy issues and restrictions, as evidenced by the orders the FTC issued on March 26, 2019, to seven U.S. internet broadband providers seeking information about their privacy practices around location and other sensitive data. The first installment of our two-part series on tackling geolocation data privacy issues discussed how geolocation data is used and why it is so sensitive, as well as the applicable laws, regulatory enforcement and litigations. Part two provided practical advice on mitigating risk surrounding the use of geolocation data. See “Staying Current With Geolocation Restrictions” (Aug. 1, 2018).

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