The ecosystem and dynamic state of digital technologies, and the legal regimes around them, present companies with complexities that require thoughtful compliance and risk-mitigation strategies. In this final installment of a four-part guest article series, seasoned privacy attorneys Michael Hahn of IAB, Leslie Shanklin of Proskauer and Julie Rubash of Sourcepoint examine some of those compliance challenges and solutions specific to the digital advertising industry, as well as broader tracker use litigation risks and mitigation steps. Part one kicked off the series with a review of the legal landscape around digital tracking. Part two took a deep dive into the technical workings and types of digital data collection tools. Part three provided a roadmap for organizations working toward crafting a comprehensive, cross-functional program for managing digital trackers. See “Benchmarking the Impact of State Privacy Laws on Digital Advertising” (Oct. 11, 2023).

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