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Oct. 4, 2023

Will California’s New Law Aimed at Data Brokers Require a “Delete Me” Button on All Websites?

  • Matt Fleischer-Black
    Cybersecurity Law Report
California again has created a strong privacy requirement never seen before, passing the Delete Act on September 18, 2023. The law, long desired by consumer advocates, empowers the California Privacy Protection Agency to create, by 2026, a simple, one-stop mechanism for consumers to delete their personal information from all data brokers’ systems. With few details or constraints in the Act on how the deletion request should work, California’s regulators could require a “delete me” button on all websites or apps where a broker obtains personal data. With insights from Davis & Gilbert, Frankfurt Kurnit, Ballard Spahr, InMobi and Lucid Privacy, this article examines the Delete Act’s requirements and possible workings, and its potentially heavy impact. See “Will It Be Goodbye Forever? Navigating Consumer Requests to Delete Personal Data” (Feb. 9, 2022).

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