Private Actions Under the CPRA: Key Issues and Defense Strategies

With the availability of statutory damages of up to $750 per claimant per incident, the California Privacy Rights Act’s (CPRA’s) private right of action can spawn costly litigation for affected businesses. During a recent presentation, Greenberg Traurig shareholder Ian C. Ballon and Airbnb general counsel Ann Staggs took an in-depth look at litigation under the CPRA. This first article in a two-part series distilling their insights discusses key issues that impact CPRA claims and critical defense strategies. Part two addresses settlement considerations and mitigating risk of CPRA litigation. See “Navigating Evolving Data Breach Litigation and Regulatory Risks” (Aug. 2, 2023).

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